For years, I watched people make the same frustrating mistake with their nighttime routines: one product became two, two became four, and eventually their nightstand looked like a supplement aisle.
But the problem isn't the same for everyone. Some people fall asleep but keep waking up. Some feel wired even though they're exhausted. Others have already tried melatonin and simply want a different approach.
After seeing these patterns again and again, I started paying attention to what these people actually had in common