Our Story

Our story

We wanted sleep, not sedation

Tryluvre started with a frustration most people who have tried a sleep aid will recognise.

The problem

Falling asleep was never really the hard part

The options on the shelf mostly did one of two things. They knocked you out so hard you woke up foggy and slow, still carrying it into the afternoon. Or they did nothing at all, and you lay there doing the arithmetic on how many hours you had left.

Neither is actually sleep. One is sedation, the other is disappointment. What most people want is simpler and harder to find: to stop lying awake with a racing mind, and to wake up feeling like themselves.

A sleep aid you have to recover from is not a sleep aid.
The decision

Leaving melatonin out

Melatonin is the default ingredient in this category, and it is the reason so many people describe that heavy, hungover morning. We built the formula without it.

That decision made the product harder to make and easier to explain. You should be able to take something at night and still hear your child, your alarm, or someone at the door. Rest that costs you your alertness is not a fair trade.

What we hold to

The rules we set ourselves

Say what it does

No cures, no medical promises, no invented science. If we cannot stand behind a claim, it does not go on the label.

Make it easy to keep up

One gummy, real cherry, no chalky pills to force down. A routine only works if you actually want to do it.

Carry the risk ourselves

Thirty nights to decide, and a real person on the other end of the email if it is not working out.

Where we are now

Still a small operation

We are not a large company, and we are not pretending to be one. When you email us, you are writing to the people who make the decisions about the product.

That has shaped what we build. The guarantee is genuine because we would rather refund someone than argue with them. The claims are careful because overselling a sleep product is how you lose people for good.

— The Tryluvre team

Try it for yourself

Thirty nights to make up your mind

If it does not do what you hoped, write to us and we will make it right. That is the whole arrangement.

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